$500K/day
in managed ad spend
Led marketing campaigns generating over $500,000 in daily ad spend. Earning as much as $2 million in revenue in a single day. Hundreds of millions in health products and services sold online.
Fractional CMO · Health & Wellness Franchises
Your Health Brand Deserves to Squeeze the Most Out of Every Marketing Dollar
Get a marketing leader who will set the right marketing strategy... lead the team to execute... and hit KPIs.
Most health and wellness franchise systems are sitting on ad fund dollars with no real performance marketing infrastructure to deploy them.
When unit counts are low, agencies make sense. They provide coverage without overhead. But they're incentivized to spend the least time possible on your business. So as the operation scales, agency dependency becomes a bottleneck.
Plus, when you're at 50 franchises or more, there's greater control and operational efficiency to growing an in-house team.
Especially when the team is equipped with the conversion discipline that comes from knowing how health consumers actually make decisions.
Why Russ might be the perfect fit to lead your marketing efforts
The New Hope Framework
a published conversion system
Author of Selling to Skeptics - which outlines my framework for converting resistant buyers. Published on Amazon, Barnes & Noble, Walmart, and Bookshop.org. Built specifically for the psychology of health consumers who don't trust easy promises.
Health & Wellness
deep category knowledge
Background in supplement and nutraceutical marketing - one of the most competitive and compliance-sensitive DTC categories. Three health industry case studies inside the book.
AI Strategy
where it fits — and where it doesn't
I help leadership cut through the AI hype and decide where it actually belongs in your marketing stack. From creative production... to customer research... to media buying. We use AI where it enhances efficiency without sacrificing effectiveness.
Selling to Skeptics
A Simple Framework for Converting Maximum Customers in Minimum Time
Health consumers are the hardest buyers in any market. They've been overpromised, misled, and sold to relentlessly. Selling to Skeptics contains my proven, practical framework — the New Hope Framework — that will help you break through that resistance and convert at scale. Includes three health industry case studies.
"Russ helped instill this concept into my mind — and helped me understand why sometimes our messaging wasn't working."— Tasos Ntallas
What working together looks like
I engage with franchise corporate offices as a fractional CMO — embedded in your business at the strategic level without the overhead of a full-time hire.
- - Messaging and conversion (what you say and how you say it).
- - Team Building (hiring and structuring the right agencies, freelancers, or in-house marketing function for your stage of growth).
- - Accountability (making sure your agencies and internal team are driving the right outcomes).
I typically work with 3–4 clients at a time. Engagements run 6–18 months. I work with the corporate office — not individual franchisees.
If the timing is right, I'd like to understand your situation.
No pitch deck. No hard sell. Just a conversation about where your marketing is today and where it needs to go.
russreynolds.co · Cyprus-based, US-focused