$500K/day
in managed ad spend
Led marketing campaigns generating over $500,000 in daily ad spend. Earning as much as $2 million in revenue in a single day. Hundreds of millions in products and services sold online.
FRACTIONAL CMO · BUILDING HIGH PERFORMING AI-DRIVEN GROWTH TEAMS
Scale Further, Faster With AI - Without the Spaghetti Mess
Helping direct response businesses build AI marketing systems that work in the real world.
Creating Custom AI Marketing Systems for Your Unique Business
Most direct response businesses are already experimenting with AI. But only a few are getting real results. The rest are creating confusion and mess. The problem isn't which model or tools you're using. It's that nobody is thinking strategically and architecturally about how everything fits together. So you end up with a Frankenstein marketing stack that actually makes things worse instead of better. What's missing isn't another tool. It's an experienced marketing leader who knows how to build systems that integrate. One who understands direct response well enough to know what good actually looks like. Who doesn't try to sell you some off-the-shelf solution.
Why leading direct response businesses trust Russ to build their AI marketing systems...
Documented Marketing Expertise
a published conversion system
Author of Selling to Skeptics - which outlines my framework for converting resistant buyers. Published on Amazon, Barnes & Noble, Walmart, and Bookshop.org. Built specifically for the psychology of consumers who don't trust easy promises.
AI Strategy
where it fits — and where it doesn't
I build integrated AI marketing systems for direct response businesses - not disconnected tools. From media buying dashboards and intelligence... to in-house tracking and attribution... to creative pipelines... to CRO systems... to automated reporting. Everything talks to everything else. And everything is built around what actually drives revenue.
Where I have deep category expertise
Health & Wellness DTC
Background in supplements, health devices, and beauty/skincare — some of the most competitive and compliance-sensitive DTC categories. 3 health case studies inside the book.
Info Products & Courses
Deep experience scaling digital products and education offers — where messaging, funnel architecture, and creative testing make or break the economics.
High-Ticket Coaching
Strategy and leadership for premium coaching businesses where trust, positioning, and conversion psychology drive every dollar of revenue.
Selling to Skeptics
A Simple Framework for Converting Maximum Customers in Minimum Time
Every direct response business faces the same core challenge... converting buyers who've been overpromised and under-delivered to their entire lives. Selling to Skeptics contains my proven New Hope Framework for breaking through that resistance and converting at scale. Built from real campaigns across health, ecom, and direct response. Includes 3 case studies.
"Russ helped instill this concept into my mind — and helped me understand why sometimes our messaging wasn't working."— Tasos Ntallas
What working together looks like
I engage with direct response businesses in 1 of 2 ways...
1. As an outside consultant who builds out your AI marketing systems
You get the infrastructure - media buying systems, CRO systems, reporting dashboards, creative and copy systems, tracking and attribution systems - built for you. And your team runs with it.
2. As a fractional CMO, embedded at the strategic level
Without the overhead of a full-time hire. I own the marketing strategy, build and direct the AI systems that execute it, and stay accountable to results.
I typically work with 3–4 clients at a time. Engagements run 6–18 months for fractional. Consulting projects are scoped individually.
If you're ready to build AI marketing systems that scale, let's talk.
No pitch deck. No hard sell. Just a conversation about where your marketing is today and where it needs to go.
russreynolds.co · Cyprus-based, US, UK, and EU-focused